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Shaun McMahon
Shaun McMahon is founder and president of Illuminate, developer of innovative custom clinical sales training programs for the life science industry (www.illuminate.net)
Articles
Learning, Retaining, Applying Information: Preparing Reps for Success in the Field
September 17th 2018Thee most effective way to train sales reps and boost their success is to consider the learner/user experience in all facets, in every training encounter, and on each training platform, writes Shaun McMahon.
