Shaun McMahon

Shaun McMahon is founder and president of Illuminate, developer of innovative custom clinical sales training programs for the life science industry (


Learning, Retaining, Applying Information: Preparing Reps for Success in the Field

Thee most effective way to train sales reps and boost their success is to consider the learner/user experience in all facets, in every training encounter, and on each training platform, writes Shaun McMahon.