From 1990s Business Wisdom to Today’s BioPharma Success
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Applying the McKinsey 7S Framework to TLL and regional marketing teams.
Susan Abedi
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Articles by Susan Abedi
Taking a lead from the construction industry, Susan Abedi offers a five-step checklist for building pharma brands.
How a broader “value” understanding can benefit brand teams.
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Latest Updated Articles
From 1990s Business Wisdom to Today’s BioPharma SuccessPublished: March 20th 2025 | Updated: June 3rd 2025
Defining Value: The Payer PerspectivePublished: January 5th 2016 | Updated: November 15th 2020
- The BUILD Checklist: A Framework for Building Brands
Published: February 11th 2020 | Updated: November 15th 2020
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