
Applying the McKinsey 7S Framework to TLL and regional marketing teams.

Applying the McKinsey 7S Framework to TLL and regional marketing teams.

Taking a lead from the construction industry, Susan Abedi offers a five-step checklist for building pharma brands.

Pharmaceutical Executive
How a broader “value” understanding can benefit brand teams.

March 20th 2025

January 5th 2016

February 11th 2020