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Susan McDonald

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Articles by Susan McDonald

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The End of Pharma Marketing— or a New Beginning?

BySusan McDonald
February 1st 2015

Pharmaceutical Executive

Two commercial marketing experts discuss how this mission critical function must change to stay relevant in bringing new therapies to the patients who need them.

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Latest Updated Articles

  • i11423843836704.jpg
    The End of Pharma Marketing— or a New Beginning?

    February 1st 2015



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