Author | Susan McDonald

Articles

The End of Pharma Marketing — or a New Beginning?

Pharmaceutical Executive

Article

Two commercial marketing experts discuss how this mission critical function must change to stay relevant in bringing new therapies to the patients who need them.

The End of Pharma Marketing— or a New Beginning?

Pharmaceutical Executive

Article

Two commercial marketing experts discuss how this mission critical function must change to stay relevant in bringing new therapies to the patients who need them.