Two commercial marketing experts discuss how this mission critical function must change to stay relevant in bringing new therapies to the patients who need them.
Susan McDonald
Advertisement
Articles by Susan McDonald
Advertisement
Latest Updated Articles
The End of Pharma Marketing— or a New Beginning?Published: February 1st 2015 | Updated:
Advertisement
Advertisement
Trending on PharmExec
1
TrumpRx and the Dawn of Direct-to-Consumer Commercialization
2
FDA Approves Bayer’s Lynkuet as First Dual Neurokinin Antagonist for Menopausal Hot Flashes
3
AI Becomes Pharma’s New Operating System: Q&A with causaLens’ CEO and Co-Founder Darko Matovski
4
Pharmaceutical Executive Daily: TrumpRx's Implication on DTC Commercialization
5
