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Swarna Mehrotra

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Articles


Future-Proofing Biopharma Launches Requires Personalizing the Customer Experience

Ben Hohn;Judith Kulich;Matthew Furlow;Swarna Mehrotra;Jay Lichtenstein
July 9th 2020

As the U.S. economy reopens, engagement with healthcare providers and pharma manufacturers will vary significantly from person to person depending on their comfort level. This article provides insight on how engagement could affect product launches.

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