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© 2023 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2023 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
Tiffany Mura is VP Client Experience & Strategy, Health; Dan Berlin is SVP Experience Research; and Jen Briselli is SVP Experience Strategy & Service Design, all at Mad*Pow.
The right market research insights provide a richer, more-nuanced picture of your customers as people, not just as numbers on a spreadsheet.