Wei Zhang

Wei Zhang is a Kingland Faculty Fellow in Business Analytics and Associate Professor of Marketing at the Debbie and Jerry Ivy College of Business, Iowa State University. He is also the founding director of the Ivy Business Analytics & Digital Strategy Forum. Before joining Iowa State University, he spent nearly a decade in industry. After earning his Ph.D. from Carnegie Mellon University, he joined McKinsey & Company as a management consultant. Subsequently, he held various managerial positions in pharmaceutical companies, including Amgen, Bristol-Myers Squibb, and Altus Pharmaceuticals, before ultimately becoming the co-founder and COO of Effigene Pharmaceuticals, an Atlanta-based company. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Journal of Consumer Research, and Nature Communications.