Pharmaceutical Executive-06-03-2009

Pharmaceutical Executive

Agency Insider Mark Chattaway infiltrates the world of online social media. His consensus: Advertising on social networks is iffy at best

Pharmaceutical Executive
Feature

June 03, 2009

In other industries, online marketing is used to cycle through options quickly and dynamically to reach an optimal solution.

Pharmaceutical Executive
Feature

June 03, 2009

Unless the brand is bleeding money, it's time to have a serious face-to-face discussion on staying the course

Pharmaceutical Executive

At a time when consumers are making decisions about filling a prescription and managing daily necessities, it becomes imperative that the industry approach to DTC reflects a "we are in it together" mindset.

Pharmaceutical Executive
Feature

June 03, 2009

What can change is what advertisers depict in many of the DTC ads for serious health-threatening conditions: the happy patient.

Pharmaceutical Executive

Virtually all pharmaceutical manufacturers have robust policies to place needed medicines in the hands of those who cannot afford to pay for them.

Pharmaceutical Executive

One of most common mistakes that marketers make during a recession is to focus on cost rather than outcomes.

Pharmaceutical Executive
Feature

June 03, 2009

To help make the most out of a client's marketing spend, the preferred method is to utilize hard data, such as new patient starts, or prescription movement.

Introduction
Pharmaceutical Executive

June 03, 2009

Agency Confidential interrogated 21 executives at top healthcare agencies to find out the skinny on what is really happening with pharma marketing and advertising at this dire time for the industry. Here is the report.

Pharmaceutical Executive
Feature

June 03, 2009

At the end of the day you have tribes, some frequently not on the same "brand" page.

Pharmaceutical Executive

It used to be that sacrificing one's own health was not an option. So now new responsibility has emerged for marketers.

Pharmaceutical Executive

Research shows that budget cuts on advertising and marketing during times of recession have a long term negative impact.

Pharmaceutical Executive

Pharma marketers must focus their efforts and resources on changing the behavior of professionals and concumsers.

Pharmaceutical Executive

Pharma friendless on Facebook | DTC ad spending flat | Rate of healthcare marketing and advertising falls | Consumers chose food over meds | Some see light at tunnel's end

Pharmaceutical Executive

It may not be sexy but now, more than ever, marketers need to look at their analytics.

Pharmaceutical Executive
Feature

June 03, 2009

This latest action from the FDA has resulted in confusion, a need for counsel, and conjecture at what might be next.

Pharmaceutical Executive
Feature

June 03, 2009

When economizing on agency spend, a key question needs to be answered: "Are you getting great value for your promotion?"

Feature
Pharmaceutical Executive

June 01, 2009

June Supplement TOC