Pharmaceutical Executive-06-03-2009
Pharmaceutical Executive
I've Seen The Revolution and It's Not Working
July 07, 2009
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Agency Insider Mark Chattaway infiltrates the world of online social media. His consensus: Advertising on social networks is iffy at best
Donna Wray, TGAS ADVISORS
June 03, 2009
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In other industries, online marketing is used to cycle through options quickly and dynamically to reach an optimal solution.
Al Topin, TOPIN & ASSOCIATES
June 03, 2009
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Unless the brand is bleeding money, it's time to have a serious face-to-face discussion on staying the course
Carleen Kelly, SURGE WORLDWIDE HEALTHCARE COMMUNICATIONS
June 03, 2009
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At a time when consumers are making decisions about filling a prescription and managing daily necessities, it becomes imperative that the industry approach to DTC reflects a "we are in it together" mindset.
Frank X. Powers, DUDNYK
June 03, 2009
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What can change is what advertisers depict in many of the DTC ads for serious health-threatening conditions: the happy patient.
Elaine Eisen, CORBETT WORLDWIDE HEALTHCARE COMMUNICATIONS
June 03, 2009
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Virtually all pharmaceutical manufacturers have robust policies to place needed medicines in the hands of those who cannot afford to pay for them.
Ahnal Purohit, PUROHIT NAVIGATION
June 03, 2009
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One of most common mistakes that marketers make during a recession is to focus on cost rather than outcomes.
Didi Discar, MEDACCESS
June 03, 2009
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To help make the most out of a client's marketing spend, the preferred method is to utilize hard data, such as new patient starts, or prescription movement.
Rich Campbell, REGAN CAMPBELL WARD?MCCANN
June 03, 2009
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Agency Confidential interrogated 21 executives at top healthcare agencies to find out the skinny on what is really happening with pharma marketing and advertising at this dire time for the industry. Here is the report.
Joe Daley, GSW WORLDWIDE
June 03, 2009
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At the end of the day you have tribes, some frequently not on the same "brand" page.
Kerry Hilton, HC&B HEALTHCARE COMMUNICATIONS
June 03, 2009
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It used to be that sacrificing one's own health was not an option. So now new responsibility has emerged for marketers.
Jon Hudson, MEDTHINK COMMUNICATIONS
June 03, 2009
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Research shows that budget cuts on advertising and marketing during times of recession have a long term negative impact.
Jeff Burkel, MICROMASS COMMUNICATIONS
June 03, 2009
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Pharma marketers must focus their efforts and resources on changing the behavior of professionals and concumsers.
Agency Confidential: The Scoop— What Your Agency Doesn't Want To Tell You
June 03, 2009
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Pharma friendless on Facebook | DTC ad spending flat | Rate of healthcare marketing and advertising falls | Consumers chose food over meds | Some see light at tunnel's end
Wendy Blackburn, INTOUCH SOLUTIONS
June 03, 2009
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It may not be sexy but now, more than ever, marketers need to look at their analytics.
Ross Fetterolf, IGNITE HEALTH
June 03, 2009
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This latest action from the FDA has resulted in confusion, a need for counsel, and conjecture at what might be next.
Jay Carter, ABELSONTAYLOR
June 03, 2009
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When economizing on agency spend, a key question needs to be answered: "Are you getting great value for your promotion?"