I've Seen The Revolution and It's Not Working
Agency Insider Mark Chattaway infiltrates the world of online social media. His consensus: Advertising on social networks is iffy at best
Frank X. Powers, DUDNYK
What can change is what advertisers depict in many of the DTC ads for serious health-threatening conditions: the happy patient.
Elaine Eisen, CORBETT WORLDWIDE HEALTHCARE COMMUNICATIONS
Virtually all pharmaceutical manufacturers have robust policies to place needed medicines in the hands of those who cannot afford to pay for them.
Didi Discar, MEDACCESS
To help make the most out of a client's marketing spend, the preferred method is to utilize hard data, such as new patient starts, or prescription movement.
Rich Campbell, REGAN CAMPBELL WARD?MCCANN
Agency Confidential interrogated 21 executives at top healthcare agencies to find out the skinny on what is really happening with pharma marketing and advertising at this dire time for the industry. Here is the report.
Joe Daley, GSW WORLDWIDE
At the end of the day you have tribes, some frequently not on the same "brand" page.
Kerry Hilton, HC&B HEALTHCARE COMMUNICATIONS
It used to be that sacrificing one's own health was not an option. So now new responsibility has emerged for marketers.
Jon Hudson, MEDTHINK COMMUNICATIONS
Research shows that budget cuts on advertising and marketing during times of recession have a long term negative impact.
Jeff Burkel, MICROMASS COMMUNICATIONS
Pharma marketers must focus their efforts and resources on changing the behavior of professionals and concumsers.
Wendy Blackburn, INTOUCH SOLUTIONS
It may not be sexy but now, more than ever, marketers need to look at their analytics.
Ross Fetterolf, IGNITE HEALTH
This latest action from the FDA has resulted in confusion, a need for counsel, and conjecture at what might be next.
Jay Carter, ABELSONTAYLOR
When economizing on agency spend, a key question needs to be answered: "Are you getting great value for your promotion?"
June TOC Supplement
June Supplement TOC