It used to be that sacrificing one's own health was not an option. So now new responsibility has emerged for marketers.
PRESIDENT AND CEO | HC&B HEALTHCARE COMMUNICATIONS
It used to be that sacrificing one's own health was not an option. So now new responsibility has emerged for marketers. A new heightened need to educate is here. What are the benefits of sticking to your regimen? What are the dangers of stopping? How can you prioritize your lifestyle to put healthcare first? This dialogue can best be facilitated via the Web with accountability diaries that reward compliance or provide discounts. It's our responsibility to educate and encourage with new kinds of innovative communications.
Kerry Hilton
A much more stringent review of online messaging is most likely coming. Various rules will apply for display ads, rich media ads, banners, etc., depending on the real estate they occupy. I personally would like to see the industry step forward and lead this discussion with recommended guidelines now. This proactive approach will define the future rather than have it defined for us. Why not partner with Google? Let's merge together the future of online health with online health marketing.
The Weight-Loss Gold Rush: Legal and Regulatory Implications
July 11th 2024Jim Shehan, chair of the FDA Regulatory practice, Lowenstein Sandler, discusses how the FDA and other regulators likely to respond to the increased public interest and potential off-label use of GLP-1 drugs, what needs to be done for GLP-1s to be covered, advice for investors and financiers considering entering the weight-loss medication market and more.
Healthcare Marketing Strategies for Reaching Diverse Audiences
May 14th 2024Amanda Powers-Han, Chief Marketing Officer, Greater Than One, and Pharmaceutical Executive Editorial Advisory Board member, discusses how improved DE&I in healthcare marketing strategies can not only reach diverse audiences more effectively but also contribute to improved patient care outcomes, challenges faced in crafting culturally sensitive messages, and much more.