To help make the most out of a client's marketing spend, the preferred method is to utilize hard data, such as new patient starts, or prescription movement.
PARTNER | MEDACCESS
To help make the most out of a client's marketing spend, the preferred method is to utilize hard data, such as new patient starts, or prescription movement. These data are quantifiable and carry a strong degree of specificity. A secondary method for tracking success is to employ less direct forms of information, or soft data, such as AAU studies or unaided recall. While anecdotal, soft data can help agencies track trends in consumer knowledge and perceptions, and also can be invaluable for measuring the effectiveness of current marketing messages and campaigns. Another approach an agency can use to maximize a client's ROI while bringing value to the brand is to prioritize projects against sustainability. Invest in an initiative that can act as a cornerstone for other projects to extend the brand, as well as the bottom line. This process begins with a solid concept and on-target content that help to inform subsequent materials. When the initial idea soundly meets strategic objectives, each campaign element thereafter can lead to increased brand identity, as well as an extension of a client's dollar.
Didi Discar
Regarding patient compliance, messages to patients should promote disease awareness, as well as treatment facts—there is a medication that can help, it's readily accessible, and the therapy may make it easier for patients to cope with their disease, paving the way for a better quality of life. Making the connection between integrated managed markets and overarching brand messages can also leverage accessibility to medications.
Young & Partners Pharmaceutical Executive Summit 2024: Brave New World – Where Are We Heading?
October 23rd 2024Peter Marks, director, Center for Biologics Evaluation and Research, FDA, presented the keynote presentation on the future of gene therapy as part of the 20th Annual Young & Partners Pharmaceutical Executive Summit held at the Yale Club of New York.
The Transformative Role of Medical Information in Customer Engagement
October 3rd 2024Stacey Fung, Head of Global Medical Information at Gilead Lifesciences, delves into the evolving role of Medical Information (MI) in the pharmaceutical industry. Covering key topics like patient engagement through omnichannel strategies, combating misinformation, and leveraging AI to enhance medical inquiries, the conversation with Stacey highlights MI's critical role in ensuring patient safety and supporting drug development. She also shares her professional journey and tidbits for early career professionals on professional development.
Unlocking value and cost savings in patient services with technology and talent
October 2nd 2024Traci Miller, Director, Sonexus™ Access and Patient Support, Cardinal Health, discusses the current digital trends in the patient services industry and how the optimal balance of technology and talent can transform manufacturer-sponsored patient support programs. Hear how Cardinal Health combines best-in-class program and pharmacy operations with smart digital tools to ensure product and patient success and reduce operational costs.