Pharmaceutical Executive-06-03-2010

Pharmaceutical Executive

Phil Deschamps, GSW Worldwide

June 03, 2010

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An ideal partner is one that will work with manufacturers on a variable cost basis, providing the ability to scale resources up and down as new products are introduced and marketing and sales needs change.

Guess What? Your Corporate Reputation Does matter

June 03, 2010

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Sure, there might be a few key audiences whose view of your reputation is critical, but targeting them is fairly simple and often inexpensive. More times than not, it's better to keep your head down than raise the banner and lead the field.

Agency Buzz: Branding in Emerging Markets

June 03, 2010

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New high-growth markets are reflecting an unprecedented shift of industry growth to the world's emerging economies. How are Pharma's agencies coping?

Want a Good Reputation? Earn it.

June 03, 2010

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The companies with the best corporate reputations have responsibility initiatives that earn their way, but very few of them started in response to a perceived problem or a bit of bad press.