Pharmaceutical Executive-02-01-2008

Pharmaceutical Executive

Saving Sales

February 01, 2008

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With sales forces shrinking, how does the industry combine new technologies with old-fashioned face time to maximize sales?

FluTube: What Pharma Can Learn from Novartis' YouTube Campaign

February 01, 2008

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Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory.