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© 2021 MJH Life Sciences and Pharmaceutical Executive. All rights reserved.
© 2021 MJH Life Sciences™ and Pharmaceutical Executive. All rights reserved.
February 01, 2008
From the Editor
New from Pharm Exec: a blog, expanded tech and deals coverage, and a new awards program for emerging pharma leaders
Global marketing strategies and the business opportunities in Japan
With sales forces shrinking, how does the industry combine new technologies with old-fashioned face time to maximize sales?
Congress blocked DTC user fees, Reagan-Udall, field force reforms while slightly bumping FDA's budget
A black-box warning needn't spell doom for your product. Here's how to take the good with the bad and end up on top.
Will the sole-wholesaler approach mean higher costs for NHS?
With Chantix, Pfizer combined inspired drug design with innovative customer-focused marketing to make the first real medical assault on nicotine addiction.
Can pharma take its talent-and its earning potential-to the next level with employee education?
Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory.
US officials think they can control MRSA and other "superbugs," but dangerous bacteria know no boundaries. What does the world do when its drugs stop working?
Many say licensing is the new R&D. We've rounded up the unions to watch from the third quarter of 2007.