Pharmaceutical Executive-02-01-2008

Global marketing strategies and the business opportunities in Japan

With sales forces shrinking, how does the industry combine new technologies with old-fashioned face time to maximize sales?

Congress blocked DTC user fees, Reagan-Udall, field force reforms while slightly bumping FDA's budget

A black-box warning needn't spell doom for your product. Here's how to take the good with the bad and end up on top.

Will the sole-wholesaler approach mean higher costs for NHS?

Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory.

US officials think they can control MRSA and other "superbugs," but dangerous bacteria know no boundaries. What does the world do when its drugs stop working?