Pharmaceutical Executive
February 01, 2008
From the Editor
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New from Pharm Exec: a blog, expanded tech and deals coverage, and a new awards program for emerging pharma leaders
February 01, 2008
Thought Leader
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Global marketing strategies and the business opportunities in Japan
February 01, 2008
Column
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With sales forces shrinking, how does the industry combine new technologies with old-fashioned face time to maximize sales?
February 01, 2008
Washington Report
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Congress blocked DTC user fees, Reagan-Udall, field force reforms while slightly bumping FDA's budget
February 01, 2008
Column
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A black-box warning needn't spell doom for your product. Here's how to take the good with the bad and end up on top.
February 01, 2008
Global Report
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Will the sole-wholesaler approach mean higher costs for NHS?
February 01, 2008
Features
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With Chantix, Pfizer combined inspired drug design with innovative customer-focused marketing to make the first real medical assault on nicotine addiction.
February 01, 2008
Features
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Can pharma take its talent-and its earning potential-to the next level with employee education?
February 01, 2008
Column
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Novartis and Cadient served up a very successful unbranded campaign on YouTube. Pharma should take note of this Web 2.0 victory.
February 01, 2008
Features
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US officials think they can control MRSA and other "superbugs," but dangerous bacteria know no boundaries. What does the world do when its drugs stop working?
February 01, 2008
Features
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Many say licensing is the new R&D. We've rounded up the unions to watch from the third quarter of 2007.