Pharmaceutical Executive-02-01-2014

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Pharmaceutical Executive

For the first time, the spotlight shines on Russia's potential in biotechnology and pharma products

Advocacy organizations and individual patients are getting more involved in every facet of the healthcare system, from drug R&D, to federal and state policy all fueled by the hour-to-hour passion of living with a disease.

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Pharmaceutical Executive

For pharma marketers, the good news is recent advances in social media monitoring make it possible to listen to or engage with patients on social media websites.

Millennium Takeda's new president, Anna Protopapas, explains the life choices that brought her from Cyprus to Cambridge-and a lead position in the hotly contested search to make cancer a treatable disease.

Product Positioning 2.0

Industry and market transformations have dramatically altered when and how products should be positioned for launch, writes Stan Bernard.

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A Spark From GSK

Pharmaceutical Executive

Today, there is promise in new approaches that rely on the "other language of biology," using the human body's own circuitry of cells and nerves to induce precisely targeted therapeutic effects against a range of debilitating diseases.