Pharmaceutical Executive Digital Edition - April 2012
Come Rain or Shine
HBA Woman of the Year 2012
Throughout her life, HBA Woman of the Year Carolyn Buck-Luce has made progress by recognizing that when one door closes, another one opens.
Scotland, Independence, and Pharma
What does a Scottish vote for independence mean for Big Pharma investment and healthcare funding and delivery in the UK?
Emerging Markets: Setting a New Agenda
India's most prominent scientist, Dr R.A. Mashelkar, President of the Global Research Alliance, on delivering medicines profitably but cheaply to low income countries.
Shortages and Sunshine
Disclosure rules the day, as industry confronts demands to report supply problems, results of clinical trials, and payment to doctors.
Pharm Exec Ad Stars 2012
This year's Ad Stars embrace creativity through the eyes of the patients. Ben Comer and Jennifer Ringler report.
Providing Access Now
While regulatory frameworks and medical practices differ between countries, many patients still need early access to new drugs. Industry can help.
Navigating M&A Complexities
Too often in M&A or product-linked carve-outs, executives overlook the complexities of disentangling operations and the effort required for regulatory re-registration and labeling changes.
Country Report: Ukraine
Despite the severe blow to its economy, Ukraine has been recovering at a faster rate than its Western European counterparts
Think Digital First
While what is considered 'traditional' marketing has evolved over the years, it's clear that a digital strategy is an absolute necessity to compete today-not just tomorrow.