Pharmaceutical Executive-05-01-2011

Pharmaceutical Executive

Pharmaceutical Executive Digital Edition - May 2011

May 01, 2011

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Sizing Up For Success

The Cloud and Beyond

May 01, 2011

Features

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Cloud computing is slowly but surely becoming the IT platform of choice for the industry. Pharm Exec looks at how it now affects nearly every aspect of the pharma business.

High-Risks to High Reward

May 01, 2011

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According to Eli Lilly, managing alliances requires more than good people skills

UK Stakeholders Have Their Say on Value-Based Pricing

May 01, 2011

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The UK coalition government's consultation on the intro of value-based pricing has invited caution and resistance

Blame the Driver, Not the Car

May 01, 2011

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Why is building a successful marketing program so difficult? It should be simple, if your product is worth marketing.

Seeing Through the Transparency Directive

May 01, 2011

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The EU is largely powerless when it comes to policies over pricing and reimbursement

On Tour with Merck's Robots

May 01, 2011

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A factory tour to examine Merck's automated robots-and the human minds that inspire them