Pharmaceutical Executive-06-01-2012

Pharmaceutical Executive

Pharmaceutical Executive Digital Edition - June 2012

June 01, 2012

Issue PDF

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2012 Dealmakers Roundtable

Gamification Grows Up

June 01, 2012

Features

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Early efforts in the pharma space to harness the engagement factor in game technology focused on delivering a fun experience, with a tackedon educational component. Today's games bring behavior change to the forefront, incorporating social dynamics, mobility, and increasingly sophisticated mechanics.

Raising the Stakes in CNS

June 01, 2012

Features

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As brands are required to produce more and more data to convince not only regulators, but payers, physicians, and patients, Jeffrey Jonas is pushing Shire's "search and develop" R&D model into new and sometimes uncomfortable territory.

Europe Responds to Medical Device 'Crisis'

June 01, 2012

Column

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A recent medical device controversy in France has pushed European health ministers to agree on a crisis management program for the troubled sector.

2012 Dealmakers Outlook

June 01, 2012

Features

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Pharm Exec convened a panel of heavy hitters in business development to crack the bat on best practices in licensing and M&A for the year ahead.

From the Editor:The Connections Game

June 01, 2012

From the Editor

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As the old Broadway song goes, June is busting out all over-and true to the season this month's issue stretches the seams with content that ranges from the sublime to the ridiculous.