Pharmaceutical Executive-06-01-2012

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Pharmaceutical Executive

June 01, 2012

2012 Dealmakers Roundtable

Pharmaceutical Executive
Features

June 01, 2012

Early efforts in the pharma space to harness the engagement factor in game technology focused on delivering a fun experience, with a tackedon educational component. Today's games bring behavior change to the forefront, incorporating social dynamics, mobility, and increasingly sophisticated mechanics.

Pharmaceutical Executive
Features

June 01, 2012

As brands are required to produce more and more data to convince not only regulators, but payers, physicians, and patients, Jeffrey Jonas is pushing Shire's "search and develop" R&D model into new and sometimes uncomfortable territory.

Pharmaceutical Executive
Column

June 01, 2012

New drug indications can be a brand manager's worst nightmare or a dream come true. The difference lies in the perspective and in the branding strategy.

Pharmaceutical Executive

A recent medical device controversy in France has pushed European health ministers to agree on a crisis management program for the troubled sector.

Pharmaceutical Executive
Features

June 01, 2012

Pharm Exec convened a panel of heavy hitters in business development to crack the bat on best practices in licensing and M&A for the year ahead.

Pharmaceutical Executive

Understanding the differences between drug and device marketing can make or break the brand's promotional activities.

Pharmaceutical Executive

No matter how the Supreme Court rules on healthcare reform, the accountable care model will stick around. To play ball with ACOs, drug companies will need to throw a different pitch.

Pharmaceutical Executive
Column

June 01, 2012

A rash of "pro-innovative" approaches for testing and regulating medical products offer ways to speed more new products to market.

Pharmaceutical Executive

Industry's ability to master the external environment depends on making the 140-character shorthand of the Twitter generation its own.

Pharmaceutical Executive
From the Editor

June 01, 2012

As the old Broadway song goes, June is busting out all over-and true to the season this month's issue stretches the seams with content that ranges from the sublime to the ridiculous.

Pharmaceutical Executive
Column

June 01, 2012

Clayton Christensen, author of "The Innovator's Dilemma", offers to collaborate with pharma CEOs on solutions to the strategic impasse around flagging drug productivity.