Pharmaceutical Executive Digital Edition - July 2012
2012 Emerging Pharma Leaders
Emerging Pharma Leaders 2012
Meet the rest of 2012's Emerging Pharma Leaders. Can these 15 global trend setters set the mark on their time in history?
Who Will Pay for New Drugs?
Comparative research documenting value and affordability is key to obtaining coverage for high-cost therapies. Jill Wechsler reports.
Less, But Better
Pharm Exec's 2012 roster of Emerging Leaders-our sixth to date-is not only a way to recognize a few individuals who've made a difference in their organizations. It also serves as a barometer to track larger changes in the workplace.
John Lechleiter on PhRMA and Innovation
Eli Lilly CEO John Lechleiter on his agenda as incoming chairman of PhRMA, US healthcare reform, the euro crisis, and the small problem, of innovation.
Today's Mission Critical: Making Sense of Spending on Clinical Trials
Mastery of the clinical trial process has become essential to positioning new therapies for leadership in an increasingly crowded-and lengthy-race to registration.
The Learning Curve
In a wake up call to this year's Emerging Leaders a group of St. Joseph's Business School Health Management alumni say time has no limit on surprises-change for pharma is here and its good.
Marketing: Why the Conversation Has Changed — Forever
At its core, pharma marketing is about conversations. Dynamic, persuasive conversations between companies and healthcare stakeholders. But one time it was simple; now it's not, writes Al Topin.
