Pharmaceutical Executive-09-02-2002

Pharmaceutical Executive

Forging Alliances

September 01, 2002

Features

Successful partnerships with third-party organizations such as patient and caregiver advocacy groups, professional associations, and thought leaders are powerful medicine for pharma companies.

Burden of Proof

September 01, 2002

Features

In an organizational environment characterized by downsizing and zero-based budgeting, public relations no longer can convincingly argue that the function is justified without evidence of measurable results.

Pushing the Pipeline

August 28, 2002

Features

If pharma companies want to be trusted sources of information in today's healthcare environment, they cannot afford to mislead anyone.