Pharmaceutical Executive-09-02-2002

Successful partnerships with third-party organizations such as patient and caregiver advocacy groups, professional associations, and thought leaders are powerful medicine for pharma companies.

As healthcare struggles to reinvent itself, a confluence of major societal forces has irrevocably changed both the business world and the healthcare landscape.

If pharma companies want to be trusted sources of information in today's healthcare environment, they cannot afford to mislead anyone.