The drinks contain a mix of protein and vitamins that will help GLP-1 users reduce weight in a healthy manner.
More and more people are being prescribed GLP-1s for weight loss. These medications are incredibly popular and are helping to get people to drop body fat and live healthier lives. However, medication is just one element of a healthy lifestyle, and the fitness industry is taking advantage of the GLP-1 craze to promote products that work in conjunction with the medications to help people achieve better and lasting results.
BOOST announced a new protein shake designed for people using GLP-1 medications for weight loss.1 BOOST Advanced Nutritional Shake includes protein along with a mix of vitamins that will help support processes during a weight loss journey. This includes B-vitamins and prebiotic fiber.
In a press release, BOOST’s head of medical affairs Krysmaru Araujo-Torres, MD, said, “We recognize weight management is a personal journey, and it can be overwhelming for adults to implement numerous changes into their diet and lifestyle at once. That's why we formulated the new BOOST Advanced Nutritional Shake with key nutrients in a ready-to-drink package to make it easy for adults to achieve and sustain their individual nutrition and wellness goals. For instance, protein is important in maintaining lean muscle for physical function and for the body's ability to maintain weight loss. And, the adult population generally doesn't meet daily requirements for fiber, so adding 4g of fiber to the BOOST Advanced shake helps consumers achieve their fiber intake goals alongside other key nutrients."
It's important to consume increased levels of protein during a fat loss phase. When the body isn’t ingesting enough calories to cover its daily usage, it will use both body fat and muscle mass to make up the difference. By combining strength-building exercise with a high protein diet, dieters can ensure that the weight that they lose is mostly body fat.
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BOOST also recently announced BOOST Camp, an online platform the provides resources for people looking to reduce their body fat.2 The company worked with swimmer Dara Torres to produce the website, who also serves as the face of the campaign to promote the site.
In a press release issued at the time, Torres said, “As a professional athlete working with world-class coaches and trainers, I learned that it's increasingly important to get ahead of the normal loss of muscle mass that can result with age. In addition to strength building exercises, BOOST® Nutritional Drinks have been a simple and delicious way to pack added protein into my diet so I can keep doing the activities I love. Through BOOST® Camp I want to inspire my generation to never put an age limit on their dreams and communicate it's never too late to embrace a health and fitness journey!"
In the same press release, BOOST’s vice president of brand marketing Mohini Joshi also said, “The BOOST® brand believes nutrition helps empower people to age the way they want BOOST®. That's why we pack every bottle of BOOST® High Protein Nutritional Drink with 20 grams of high-quality protein. Paired with the right exercises, adequate protein can help support muscle health, so adults can continue to do what they love in this chapter of life. We are thrilled to collaborate with Dara Torres, a longtime fan of BOOST® Nutritional Drinks, who truly embodies 'embracing your now,' especially when it comes to health and fitness."
