CSL Launches New Unified Global Brand Identity
Global biotech leader CSL today announced that all business units will be united as one family under the CSL global brand.
"As a purpose-driven organization, CSL has delivered biotechnology excellence for over a century," said Paul Perreault, Chief Executive Officer and Managing Director of CSL. "As we further advance our sustainable growth strategy, the timing is right to bring all the business units together under CSL. With one purpose, one strategy, one set of values and now one unified brand, our identity is clearly aligned where the whole is far greater than the sum of its parts."
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