DeepIntent, an independent healthcare advertising technology company, today announced its demand side platform (DSP) will have the exclusive ability to purchase healthcare ads through LG Ads Solutions; which provides access to CTV advertising across LG’s wide-reaching lines of connected TVs in the U.S.
“The pandemic caused most healthcare and pharmaceutical companies to rethink their approach to digital marketing and get more creative with how they reach patients and providers efficiently at scale. At the same time, it accelerated the migration from linear TV to streaming and CTV platforms across all age groups,” said DeepIntent CEO Chris Paquette. “Our strategic partnership with LG Ads Solutions opens new doors for DeepIntent clients seeking to tap into the fast-growing CTV landscape. Together, they gain exclusive access to LG’s highly-coveted inventory and our industry-leading technology to plan, activate, optimize and measure campaigns towards script performance and audience quality.”