The integration of Evoke and Evoke Giant formally merges the two agencies while retaining the ability to service clients independently across the United States. Evoke Giant President, Adam Gelling, will continue in his current role as President, San Francisco, and will report directly to Evoke President, North America, Jennifer O'Dwyer.
"As we kick off this new year, I am truly excited to see the power of this group come together— blurring the lines of geography, inspiring each other from coast to coast with our 'Work Where You Work Best' program, and becoming a truly national partner for clients looking to grow their business in the U.S. and beyond," said Jen O'Dwyer.
The move supports Evoke's strategy to offer its clients a seamless experience across audiences, and strengthens Evoke's position as a leading healthcare commercialization partner across the country.
"We have already started seeing the benefits of this integration in how we service key enterprise clients with leadership across offices and how we align the right talent to business needs regardless of geography," said Reid Connolly, Evoke CEO.
Giant Creative Strategy was acquired by Evoke in 2018 and rebranded Evoke Giant shortly thereafter. The agency has been operating under the same umbrella as Evoke, and the integration reflects its already-existing team collaboration and further amplifies the full suite of offerings Evoke provides to its clients.