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Fingerpaint, biopharma’s global commercialization partner for analytics-enabled integrated solutions, announced it acquired Engage, a London-based, award-winning, data and analytics–enabled healthcare marketing firm.
Engage will expand Fingerpaint’s European footprint and complement the company’s current data and analytics expertise.
“Strengthening our global infrastructure is reflective of the diversified biopharma industry we serve worldwide,” said Ed Mitzen, founder of Fingerpaint. “Our combined global omnichannel marketing solutions guided by—and rooted in—data will further Fingerpaint’s position as a transformative digital partner to biopharma’s commercialization needs.”
Mary McGregor and Dave Chandler, both founders and managing partners of Engage, will continue to lead day-to-day operations.