Fingerpaint Group Introduces Fingerpaint Market Access
Fingerpaint Group announced the rebranding of its market access solution, formerly known as 1798, to Fingerpaint Market Access, a highly integrated end-to-end consultancy offering strategy development through creative execution.
Fingerpaint Market Access is built on a foundation of firsthand experience from seasoned experts who have been involved in more than 30 launches in just the past three years. With its very own design studio, Fingerpaint Market Access offers everything from tactical support to collateral material development.
The Misinformation Maze: Navigating Public Health in the Digital Age
March 11th 2025Jennifer Butler, chief commercial officer of Pleio, discusses misinformation's threat to public health, where patients are turning for trustworthy health information, the industry's pivot to peer-to-patient strategies to educate patients, and more.
Navigating Distrust: Pharma in the Age of Social Media
February 18th 2025Ian Baer, Founder and CEO of Sooth, discusses how the growing distrust in social media will impact industry marketing strategies and the relationships between pharmaceutical companies and the patients they aim to serve. He also explains dark social, how to combat misinformation, closing the trust gap, and more.
