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Greater Than One, a full-experience marketing agency focused on healthcare, announced that Brian Peterson has been appointed Chief Digital Officer, a newly created position. He will be responsible for providing clients at Greater Than One with transformative digital solutions through the agency’s Capability Convergence model, designed to leverage Communications, Media and Technology to build robust digital health ecosystems for clients and enhance patient experiences while improving their overall health outcomes.
Peterson will report directly to Matthew Howes, President of Greater Than One.
“I’m excited to work with what is already a well-orchestrated team now in place at Greater Than One,” said Peterson. “An especially appealing factor in joining the agency was that it’s wholly independent, which will allow me to develop and integrate a customized model that can be scaled up or down for each client.”