Greater Than One, a full-experience marketing agency focused on healthcare, announced that Bindhu Gopalan has been appointed Chief Client Officer.
“Greater Than One gets the full experience. It’s not just the brand story, it’s the customer’s context of it,” said Gopalan. “And it’s not just the customer experience, but the client experience. I am so excited to be a champion of a more holistic approach that is customized for each client; it can be dialed up or down as needed. I’ve worked at both large and small agencies, and I have a real passion for Greater Than One’s size and the fact that it’s wholly independent because it allows me the opportunity to get to know and develop a personal connection with clients.”
Gopalan also has a special passion for marketing products to treat rare diseases and recognizes how important it is to facilitate communication for patients with both doctors and other rare disease patients.
According to Elizabeth Apelles, Chief Executive Officer of Greater Than One, the decision to hire a new Chief Client Officer took several months, during which time an extensive search was undertaken. “This is one of the most important and pivotal times in the agency’s history as we look to offer clients a unique model of capability convergence. We needed to make the right decision and Bindhu’s experience and reputation checked all the boxes.”