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Indegene, a digital-first, life sciences commercialization company, announced the acquisition of CultHealth, a full-service, healthcare marketing agency for many life sciences brands.
CultHealth is a U.S.-based, full-service, healthcare marketing agency with significant experience in medical strategy, creative and omnichannel planning services. It has a track record of delivering best-in-class creatives for Direct To Consumer (DTC) campaigns, including numerous award-winning campaigns on digital TV/ video. CultHealth engages with life sciences companies at a medical/ academic level, bringing deep insight into drug Mechanism of Action (MOA) and customer behavior to derive insights for superior brand campaigns and creatives.
“With CultHealth, our life sciences clients benefit from partnering with a single service provider, all the way from brand strategy through commercialization. The CultHealth team brings nuanced expertise in reaching patients and physicians with meaningful DTC and marketing efforts, with a special emphasis on therapeutic areas of diabetes and oncology. Their long-standing relationships with some of the large, global life sciences companies and a record of growing business speaks volumes about the unique talent and culture nurtured at CultHealth,” said Manish Gupta, Executive Director and CEO, Indegene Private Limited. “We welcome the CultHealth team to the Indegene family and are excited for our journey together.”