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Indegene will leverage its healthcare domain expertise and experience in operating digital centers of excellence to help streamline the AstraZeneca's global content supply chain and orchestrate personalized customer journeys in an agile, global engagement model. Its partnerships with marketing platform providers will support the AstraZeneca's omnichannel operations efficiently, and at scale.
Sanjay Parikh, Executive Director and EVP, Indegene, said, “As patients and physicians progressively engage with life sciences companies through a wide variety of communication channels, omnichannel operations are vital to create personalized experiences at scale. We are excited at the opportunity to apply our healthcare domain expertise and technology accelerators to enable and empower life sciences companies on their omnichannel journey.”