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Langland announced James May has joined its team in the newly created position of Media Strategy Director, Health.
In his role, James will leverage capabilities from Publicis Media to provide Langland’s client partners with a broader perspective across the full spectrum of omnichannel – adding new dimensions to audience insights as well as guidance for more relevant creative asset development and measurement. He will play a pivotal role in connecting with local teams, leveraging Publicis Groupe’s ‘Power of One’ strategy to strengthen client go-to-market plans.
James had to say of the move, “A role which combines Publicis Groupe’s media excellence with the depth and breadth of Langland’s health expertise was too good an opportunity to miss out on. To support our clients in thinking further about their media strategy, providing solutions that work both at a global and country level, across a range of platforms and channels, is an exciting and rewarding endeavour.”
Prior to joining Langland, James held the position of Chief Growth Officer at ADV Group offering strategic leadership for agencies and clients in the IPG Media and Havas Media Groups.