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Leading global communications agency, Ruder Finn, today announced the appointment of Jon Tilton as Head, Digital and Social for Healthcare. Tilton will join Ruder Finn's executive leadership team and report directly to Christie Anbar, Managing Director of Healthcare.
"The healthcare industry is at a pivotal inflection point, with the digital landscape rapidly evolving for patients, retailers, payers, biopharma and health tech," said Tilton. "The healthcare journey starts online, not at the doctor's office – providing an opportunity to not only connect earlier but engage throughout that journey, which changes the way we need to serve clients. Strategy, analytics-driven messaging, compelling creative and interactive patient-first experiences are imperative for a company's or brand's success."