M Booth Health Taps Creative Strategist Peter Matheson Gay as Agency’s First Chief Impact Officer

M Booth Health today named Peter Matheson Gay its first Chief Impact Officer on the heels of the health communication consultancy’s strongest performing year marked by double-digit growth and signature account wins.

A decades-long and widely respected industry leader in creativity, he will lead the firm’s specialist health creative team and oversee its insights and innovation teams.

Prior to joining M Booth Health, Peter launched and served as Chief Creative Officer of DXTRA Health Integrated Solutions, acting as the most senior health creative lead across a portfolio of 27 communications, experiential, and specialist agencies within The Interpublic Group of Companies (IPG). Peter’s work has been recognized by the industry’s most prestigious award shows.

“Peter is an incredibly unique combination of a progressive, boundary-breaking creative, a skilled client counselor and most importantly, a healthcare strategist with a deep expertise in and passion for the industry,” said Stacey Bernstein, Chief Executive Officer of M Booth Health. “He understands that the stakes have never been higher in health, and that delivering work that makes the world better for people impacted by disease is paramount to our clients’ success as a business and their contribution to society as a whole.”