|Articles|December 12, 2005

Medicus International: experts in global strategy and communications

Medicus International has been successfully developing global communications for 30 years.

Medicus International has been successfully delivering global communications for 30 years. Our philosophy is to develop inspired strategic solutions through an understanding of market opportunity and trends, product differentiation and required target audience reach. This has established us as experts in defining global communications strategies that deliver brand success.

We believe that we have pioneered the first truly successful approach to delivering marketing solutions to international pharmaceutical clients. With dedicated client service teams based in London and New York, we have extensive experience in supporting pre-launch, launch and post-launch phases in all major therapy areas. These encompass allergy, CV disease, CNS disease (including schizophrenia and depression), diabetes, fertility, gastroenterology, infectious diseases (including HIV), oncology, osteoporosis, pain, respiratory, rheumatology, and transplantation.

Our core services include:

  • Strategy development (market analyses, positioning work and communications strategy development)
  • Strategic publications planning and execution
  • Medical writing (supported by 40+ PhD qualified in-house medical writers)
  • Opinion leader development
  • Meetings inception and management
  • Independent/promotional medical education
  • Creative and branding
  • Internal communications (including representative training materials).

As part of the Publicis Healthcare Communications Group, Medicus International is supported by the largest worldwide healthcare network, including Medicus and Discovery offices and the Saatchi & Saatchi Healthcare Group.

For further details contact

Peneli Oliver, Managing Director
peneli.oliver@medicusgroup.com

Jane Smith, Director of Client Services
jane.smith@medicusgroup.com

Or visit www.medicus-international.com


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