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PEE Advertiser Study - Clinical

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PEE Advertiser Study - Clinical

Q1
What is your annual marketing budget (in Euros)?
0-19,999
20,000-50,000
100,000-249,999
250,000-499,999
500,000+
Q2
Which of the following media do you place adverts with?
Printed magazines
Websites
Electronic magazines
Enewsletters
Q3
Which of the following marketing communications activities do you use? Please state the importance of each on a scale of 1-5 (one being very important and 5 being least important).
 
Email Marketing
 
 
 
 
 
Online Marketing
 
 
 
 
 
Sales Promotion
 
 
 
 
 
Public Relations
 
 
 
 
 
Events/Exhibitions
 
 
 
 
 
Corporate Hospitality
 
 
 
 
 
Advertising
 
 
 
 
Q4
In which printed magazines do you currently advertise your products and services and how would you rate their importance on a scale of 1-5 (1 being the most important and 5 being the least important)?
Q5
On which websites do you currently advertise your products and services and how would you rate their importance on a scale of 1-5 (1 being the most important and 5 being the least important)?
Q6
What is your main marketing objective (please tick only one)?
Generate company/brand awareness
New product development
Attract a wider audience
Increase sales and market share
More targeted marketing campaigns
 
Other, please specify
Q7
How do you see your marketing strategies changing over the next year?
No change
More print advertising
Less print advertising
More online advertising
Less online advertising
Don't know
 
Other, please specify
Q8
How do you measure the return on investment of your marketing campaigns?
Q9
How often do you review your marketing spend?
Monthly
Quarterly
Bi-annually
Annually
Q10
Do you conduct any market research?
Yes
No
 
If yes, how is it conducted?
Q11
At which of the following events did you exhibit/attend?
 
Applied Clinical Trials European Summit
 
 
IIR Phase I Conference
 
 
DIA US
 
 
Paediatric Clinical Trials
 
 
Accelerating Patient Recruitment
 
 
Clinical Data Management
 
 
Other, please specify
Q12
At which of the following events will you be exhibiting/attending?
 
Applied Clinical Trials European Summit
 
 
IIR Phase I Conference
 
 
DIA US
 
 
Paediatric Clinical Trials
 
 
Accelerating Patient Recruitment
 
 
Clinical Data Management
 
 
Other, please specify
Q13
What factors influence your decision to advertise in Pharmaceutical Executive Europe magazine, please rate the importance from 1-5 (1 being the most important and 5 the least important)?
 
Quality of subscribers
 
 
 
 
 
Editorial content
 
 
 
 
 
Good reputation
 
 
 
 
 
Lack of direct competition
 
 
 
 
 
Strong customer focus
 
 
 
 
 
Value for money
 
 
 
 
 
Other, please specify
Q14
Which of the following product categories do you work in?
Clinical Trials Management
Patient Recruitment
Offshoring
Outsourcing
EDC
Clinical IT
 
Other, please specify
Q15
Which of the following job titles/functions do you target specifically?
Corporate Management
Marketing
QA/QC
R&D
IT
 
Other, please specify
Q16
In which countries do you conduct business/trade?
UK
France
Germany
Italy
Other Western European countries
Eastern Europe
USA
Rest of World
Q17
Does your company operate in the Asia Pacific region?
Yes
No
Q18
We are planning to launch a digital publication, Pharmaceutical Executive Asia Pacific, would you like to receive more information on this?
Yes
No
Q19
If your role does not cover the Asia Pacific region, please provide names and contact details.
Q20
When does your company's financial year run?
January-December
April-March
 
Other, please specify
Q21
What do you see as the main business challenges facing your organisation, eg, external factors, market issues?
Q22
In what areas do you see your organisation growing over the next 12 months?
Q23
Do you plan to target any new geographical regions over the next 12 months?
Yes
No
 
If yes, please specify
Q24
Are there any editorial topics currently not covered or insufficiently covered in PEE?
Q25
Would you like to see more European news coverage?
Yes
No
Q26
How useful do you find the regular communications we send to you?
Very useful
Useful
Not useful
Q27
Are you satisfied with the marketing opportunities available through PEE?
Yes
No
Q28
Can we offer any other marketing tool that could improve your promotional campaigns?
Q29
Name
Q30
Company
Q31
Email Address


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