Pharma Pulse 2/11/25: The Prominence of Pharmacy Deserts, AI Model Shows Promise in Reducing Skin Cancer Detection Bias & more

The Prominence of Pharmacy Deserts

How chain and local closures are impacting healthcare access.

AI Model Shows Promise in Reducing Skin Cancer Detection Bias

A new artificial intelligence model designed to detect skin cancer demonstrated significant improvements in addressing potential biases related to skin tone and excessive hair, according to research published in BMC Medical Informatics and Decision Making.

Pharma Companies Turn to AI to Speed Up Drug Development, But Hit Hurdles

To fulfill AI’s promise, firms are juggling the need to ensure they have the right technical capabilities and people who understand them and data.

T-Mobile, RAM, Liquid Death Awarded Most Engaging Super Bowl LIX Ads

EDO released its annual ranking of all national Super Bowl LIX ads, awarding brands like T-Mobile, RAM, and Liquid Death with the most engaging spots of the night. For a decade, EDO has scored every Super Bowl ad from pre-kick to post-game based on how effective each spot is at driving consumer behaviors — such as website visits and brand searches — immediately after the airing.

Veeva Systems on LinkedIn

Dan Rizzo talks with Pharmaceutical Executive about biopharma product launch strategies. With connected systems and data, biopharmas can convey scientific innovation and create better HCP engagement.

Learn more: https://lnkd.in/eC4ba24a

Have news you want us to share in Pharma Pulse? Reach out to Editor Miranda Schmalfuhs