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PulsePoint, a technology company revolutionizing health decision-making in real-time, today announced its ability to connect media reach with clinical data for 100% of addressable health care professionals reached via its connected TV (CTV) marketplace. Up until now, marketers have only been able to access partial reach of their HCP targets on platforms, making it difficult to build meaningful audiences, coordinate across touchpoints or identify downstream impact, like script lift.
PulsePoint technologies harness authenticated HCP identity, context and recency with unmatched scale to engage the largest fully consented NPI coverage in the market. This enables pharma and medical device marketers to engage 100% of 3.2M validated U.S. health care professionals (HCPs) on connected TV.
"We believe that the market can no longer thrive without demanding a higher degree of confidence in audience quality. Our NPI (National Provider Identifier) reach and cross-screen graph gives us the ability to do one-to-one CTV targeting and measurement by NPI specialty, office location, point of care, clinical procedures, diagnosis, and script," said Jonathan Zile, VP of Data and Analytics at PulsePoint.