Michelle Maskaly is Pharmaceutical Executive's Senior Editor. Follow her on Twitter @mmaskaly or email her at 

	Albert Thigpen, president and chief operating officer of 

, talks about consumer purchase habits and how the pharmaceutical industry needs to be paying more attention to this detail. His remarks come after a seminar at Asembia’s Specialty Pharmacy Summit in Las Vegas.

Patient Engagement

Pharm Exec Video

The pharmaceutical industry needs to be paying more attention to consumer purchase habits.

The Rise and Role of Consumerism in Specialty Pharma

Michelle Maskaly