Michelle Maskaly is Pharmaceutical Executive's Senior Editor. Follow her on Twitter @mmaskaly or email her at michelle.maskaly@ubm.com
Pharmaceutical Executive
The pharmaceutical industry needs to be paying more attention to consumer purchase habits.
Albert Thigpen, president and chief operating officer of CastiaRx, talks about consumer purchase habits and how the pharmaceutical industry needs to be paying more attention to this detail. His remarks come after a seminar at Asembia’s Specialty Pharmacy Summit in Las Vegas.
