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Rx marketing 'e-events' increasing
Pharmaceutical Representative
The Internet has become a new meeting place for drug companies and doctors, according to the Physician Meeting and Event Audit from Newtown, PA-based Scott-Levin. From February through April 2001, Scott-Levin surveyed its PMEA panel every month to determine the extent of "e-event" activity. More than 3,100 physicians participated in the study; 39% indicated that they had been invited to at least one pharmaceutical company-sponsored event conducted via the Internet.
The Internet has become a new meeting place for drug companies and doctors, according to the Physician Meeting and Event Audit from Newtown, PA-based Scott-Levin. From February through April 2001, Scott-Levin surveyed its PMEA panel every month to determine the extent of "e-event" activity. More than 3,100 physicians participated in the study; 39% indicated that they had been invited to at least one pharmaceutical company-sponsored event conducted via the Internet.
Specialists with the highest percentages of e-event invitations were allergists/immunologists (58% invited), psychiatrists (53%) and gastroenterologists (51%).
In addition, 30% of doctors said their attitude toward e-events was positive, and 64% said they planned to participate in future events.
Research Triangle Park, NC-based GlaxoSmithKline led in e-events offered during the spring, accounting for more than 14% of activity, followed by Whitehouse Station, NJ-based Merck & Co. Inc., with almost 13% of e-events. PR