Commercialization and Market Access Strategies : Episode 1
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The Secrets of Successful Drug Launches: The Six Root Causes of New Product Launch Failure, Part 1
Jason O’Neill, author of 'The Secrets of Successful Drug Launches' and former Dendreon CEO, details how products having an insufficient relative advantage, enter the market too late, or are incompatible with perceived needs can cause problems at launch.
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