Commercialization and Market Access Strategies : Episode 2
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The Secrets of Successful Drug Launches: The Six Root Causes of New Product Launch Failure, Part 2
Jason O’Neill, author of 'The Secrets of Successful Drug Launches' and former Dendreon CEO, continues his conversation about launch failures, this time detailing unrealistic launch forecasts, underinvestment in preparing the market, and a lack of valuable follow-on instructions can hurt a launch.
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