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What Pharma Wants From IT Today
Life Science Insights
See results from the 2005 Pharmaceutical Executive/Life Science Insights Information Technology Survey.
MaryJo Zaborowski, Juergen Hammer, and Gloria Lawler
Roche's Global Research Informatics organization, formed to facilitate data sharing, is helping to put the company's global network of scientists on the same page.
The Source of Truth
IT solutions for ensuring compliance are top of mind for pharma execs—and the technology vendors that supply them.
In Search of the Holy Grail
Procter & Gamble Pharmaceuticals
Data integration is improving overall clinical trials management, but quantifying ROI remains a ways off.
In this Q&A, Pharm Exec talks to John Hagel about his latest book, and about why he thinks outsourcing decisions should be driven by quality improvement—not cost reduction.
GSK's new facility to focus on external drug discovery programs » Medsite's new partnership with Yahoo! » Legislators support FDA's authority to make post-marketing labeling changes. » Tension heightens between PBMs and pharmacists.
Compliance especially important for diabetics » Trust in online health information on the rise.
At the helm of Sirius Laboratories, Garry Barnes preaches specialty sales force excellence.
The e-precribing bandwagon is filling up fast.
Industry and pharmaceutical wholesalers are both holding out for a ruling on parallel trade in Europe—just not the same one.
Leaders today must do more than just keep ahead of trends—they must set them.
Sander A. Flaum
If you provide misleading information and an investor loses, are you to blame?
Pamela Palmer and Jeff Hammel
Latham & Watkins
Direct to Consumer
To regain trust, pharma must invest further in connecting corporate brands more directly with product brands.
Marketing to Professionals
The government plans to link clinical trial evidence with real-world drug applications, says one member of the Medicare Coverage Advisory Committee.
United BioSource Corporation
Perks are in store for pharma companies that jump on the expanding medium of health information portals.
Incentive management helped Wyeth align its reps' rewards with sales strategies after undergoing a merger.
From the Editor
The push to ban ED drugs from Medicare reimbursement isn't about their "lifestyle" classification.
Pharma has more in common with tobacco than it may think.
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