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Veeva Systems and Cvent announced the companies will integrate Veeva CRM Events Management with Cvent’s meetings management software for end-to-end management of meetings and events, including congresses, conferences, and symposia.
Veeva will build and support a standard data connector to integrate the companies’ solutions, enabling event, attendee, and speaker information in Veeva CRM Events Management to flow to Cvent. Event planners will be able to manage event logistics, including venue sourcing, registration, travel booking, and on-site check-ins using Cvent, with these updates flowing back into Veeva CRM Events Management. This will allow field teams to view the same relevant details as the event planners in Cvent directly within Veeva CRM Events Management for improved visibility into HCP engagements.