Watson Laboratories Inc., a subsidiary of Watson Pharmaceuticals Inc., Corona, CA, signed an agreement to acquire CoCensys Pharmaceutical's neurology and psychiatry sales and marketing divisions.
Watson Laboratories Inc., a subsidiary of Watson Pharmaceuticals Inc., Corona, CA, signed an agreement to acquire CoCensys Pharmaceutical's neurology and psychiatry sales and marketing divisions.
The transaction, valued at approximately $9 million, also entitles Watson to the Irvine, CA-based company's newly acquired central nervous system product and co-promotion agreements for Somerset Pharmaceuticals' Parkinson's disease product Elderpryl and Parke-Davis' children's epilepsy product Zarontin.
"The CoCensys sales and marketing division was particularly attractive because the sales force is well-established and expert in the areas of neurology and psychiatry," said Allan Chao, Watson's chairman and chief executive officer. "They will complement our existing primary and recently established female health care sales forces."
CoCensys says it will benefit from the sale because it will be able to streamline and concentrate energies and resources on discovering and developing therapies for brain and central nervous system disorders. Its sales organization, meanwhile, will "benefit by being part of an operating environment that possesses a large portfolio of products and the significant resources to maximize its marketing capabilities," according to F. Richard Nichol, CoCensys' president and chief executive officer.
The companies plan to collaborate in the future as CoCensys brings new products to market. PR
Addressing Disparities in Psoriasis Trials: Takeda's Strategies for Inclusivity in Clinical Research
April 14th 2025LaShell Robinson, Head of Global Feasibility and Trial Equity at Takeda, speaks about the company's strategies to engage patients in underrepresented populations in its phase III psoriasis trials.
Beyond the Prescription: Pharma's Role in Digital Health Conversations
April 1st 2025Join us for an insightful conversation with Jennifer Harakal, Head of Regulatory Affairs at Canopy Life Sciences, as we unpack the evolving intersection of social media and healthcare decisions. Discover how pharmaceutical companies can navigate regulatory challenges while meaningfully engaging with consumers in digital spaces. Jennifer shares expert strategies for responsible marketing, working with influencers, and creating educational content that bridges the gap between patients and healthcare providers. A must-listen for pharma marketers looking to build trust and compliance in today's social media landscape.
Asembia 2025: Therapy Advancements Highlight Growing Cost and Access Concerns
April 30th 2025Fran Gregory, VP, emerging therapies, Cardinal Health, discusses the evolving cell and gene therapy landscape, highlighting pipeline growth, cost challenges, and emerging therapeutic areas beyond oncology and hematology.