Beth Beghou is the founder and managing director of Beghou Consulting. She has helped life science companies address sales and marketing issues for more than 30 years. Drawing on a deep understanding of commercialization strategies in the pharmaceutical industry, Beth has worked with both emerging and established companies on incentive compensation planning, sales force sizing, territory design, targeting, and more. Patrick Lezark is a partner at Beghou Consulting. Over the past 30 years, he has helped both emerging and established pharmaceutical companies improve commercial efforts by optimizing sales force sizing and structure, resource allocation, physician valuation and targeting, territory design, and forecasting.