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Charles Benaiah
Articles
Talk About Talk
Audio platforms provide new opportunities for pharma.
Navigating Medical Conferences in the COVID-19 Era: A Focus on Engagement
During these challenging times, it's possible for pharma teams to stay connected while their customers are socially distant. They simply need to follow some new rules of engagement.
Pharmaceutical Executive
Data as Media: A New Opportunity for Marketers
This blog discusses the benefits of the pharma industry adopting the idea that media is data.
Trigger Emails for Healthcare Marketing
Pharmaceutical Executive
This post highlights the benefits of a new IT favorite for healthcare marketing, trigger emails.
Email's All That
Pharmaceutical Executive
This article discusses email marketing opportunities through the lens of 1999's dramatic comedy, She's All That.