Cherry Cabading and Mona Rakibe

Cherry Cabading is Senior Enterprise Architect, Global Commercial Architecture, AstraZeneca Pharmaceuticals. Mona Rakibe is Director, Product Managment, at Reltio.


Global Harmonization of Customer Data

Cherry Cabading and Mona Rakibe outline how the use of modern data management techniques can help companies see improvements in sales effectiveness, data steward productivity and overall data quality.