Rethinking Market Access in CEE: Time to Bust the Myths
Published: | Updated:
Challenging six misconceptions that have characterized product strategies in Central and Eastern European markets.
Christian Schuler
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Christian Schuler is Senior Partner in the Life Sciences division of Simon-Kucher & Partners
Articles by Christian Schuler
How can pharmaceutical companies successfully apply advanced analytics? Pricing experts from Simon-Kucher & Partners identify the hurdles and winning approaches.
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Rethinking Market Access in CEE: Time to Bust the MythsPublished: August 14th 2025 | Updated: August 18th 2025
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