Rethinking Market Access in CEE: Time to Bust the Myths
Published: | Updated:
Challenging six misconceptions that have characterized product strategies in Central and Eastern European markets.
Wiktor Miller
Advertisement
Senior Manager, Simon-Kucher, Warsaw
Articles by Wiktor Miller
Advertisement
Latest Updated Articles
Rethinking Market Access in CEE: Time to Bust the MythsPublished: August 14th 2025 | Updated: August 18th 2025
Advertisement
Advertisement
Trending on PharmExec
1
The Influence of Trump Rx in Pharmacy Benefit Managers, Retail Pharmacies, and Digital Health Platforms
2
Leading in the Psychedelic Space: Q&A with Tarek Rabah
3
Bringing HIV Prevention DTC: Q&A with Ashley Gildea
4
Boehringer Ingelheim Acquires Exclusive License from Sitryx Therapeutics for Preclinical Small Molecule Program
5