Author | David Logue

David Logue is a managing director in Accenture's Life Sciences practice, based in London, UK.

Articles

Patients' Role in Healthcare Decisions Will Transform Industry’s Model of Care

Article

David Logue sees the industry adapting to address medical needs and deliver treatments to patients in ways that afford greater personal empowerment.

Will AI Kill Pharma Rep Jobs?

Article

By the end of 2020, it is predicted that AI will create more jobs than it is taking. Should reps be concerned, asks David Logue.

CMOs, Meet CIOs

Article

Digital advances, new expectations from HCPs and patients, and a dominant outcomes-based reimbursement environment is creating an emerging need and opportunity for CMOs and CIOs to converge and collaborate to better meet new customer expectations, writes David Logue.