Marketing to Professionals: The Advertorial Effect
Published: | Updated:
Advertorials were shown to be more effective than branded ads in terms of generating interest, providing valuable info, and provoking follow-up discussions
Gwen Canter
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Articles by Gwen Canter
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Marketing to Professionals: The Advertorial EffectPublished: June 1st 2007 | Updated: November 15th 2020
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