Enter the Maturity Matrix: the future of KOL management organization.
Jim Zuffoletti
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Articles by Jim Zuffoletti
Marketing effectively to physicians in today's pharmaceutical industry is more important than ever. No longer can companies rely solely on DTC and sales force efforts to increase drug and therapeutics revenue.
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Latest Updated Articles
Seasoned LeadersPublished: October 1st 2008 | Updated: November 15th 2020
Marketing to Professionals: Key Opinion ControlPublished: October 1st 2006 | Updated: November 15th 2020
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