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Jim Zuffoletti

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Articles


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Seasoned Leaders

Jim Zuffoletti
October 1st 2008

Enter the Maturity Matrix: the future of KOL management organization.


Marketing to Professionals: Key Opinion Control

Marketing to Professionals: Key Opinion Control

Otavio Freire;Jim Zuffoletti
October 1st 2006

Marketing effectively to physicians in today's pharmaceutical industry is more important than ever. No longer can companies rely solely on DTC and sales force efforts to increase drug and therapeutics revenue.

Latest Updated Articles

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Utilizing Biomarkers to Develop First-in-Class Antibody Drug Conjugates to Treat Advanced Solid Tumors
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Creating Momentum for COPD Treatments: Q&A with Dr. Ahmet Tutuncu
Stock.adobe.com
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Risk Contracting When Orphan Disease Space is Crowded
Rethinking Market Access in CEE: Time to Bust the Myths
Published: August 14th 2025 | Updated: August 22nd 2025
Rethinking Market Access in CEE: Time to Bust the Myths
Navigating Divergent Currents: Biopharma Review and Outlook
Published: August 15th 2025 | Updated: August 22nd 2025
Navigating Divergent Currents: Biopharma Review and Outlook
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