Pharmaceutical Executive
Enter the Maturity Matrix: the future of KOL management organization.
Jim Zuffoletti
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Articles by Jim Zuffoletti
Pharmaceutical Executive
Marketing effectively to physicians in today's pharmaceutical industry is more important than ever. No longer can companies rely solely on DTC and sales force efforts to increase drug and therapeutics revenue.
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Latest Updated Articles
Seasoned LeadersOctober 1st 2008
Marketing to Professionals: Key Opinion ControlOctober 1st 2006
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