
Reinventing the Role of Medical Affairs
Published: | Updated:
As digital technologies transform drug development and marketing, a retooled medical affairs function can be a competitive differentiator.
Loic Plantevin is a partner with Bain & Company, based in its Paris office. Christoph Schlegel is a partner in Bain’s Frankfurt office. Maria Gordian is a partner in its New York office.

As digital technologies transform drug development and marketing, a retooled medical affairs function can be a competitive differentiator.

As digital technologies transform drug development and marketing, a retooled medical affairs function can be a competitive differentiator, write Loic Plantevin, Christoph Schlegel and Maria Gordian.

Published: June 9th 2017 | Updated: November 15th 2020

Published: July 1st 2017 | Updated: November 15th 2020